The foodies should read this.
The next time you have a yearning for Bengaluru’s real mysore pak or Lucknow’s kebabs while at your apartment in Kolkata, you don’t have to stop at just daydreaming about these delectable foods; you can have them delivered right to your door. Zomato’s pilot for their new “Intercity Legends” service makes at least that promise.
Zomato believes that this is the next natural step as it attempts to extend its business beyond standard food delivery, despite the fact that the idea of having the real food of a different region of the country delivered to you sounds too good to be true.
The new interstate service allows Indian customers to order regional specialties from across the nation, which are then delivered right to their door the following day.
Although Zomato is starting small, the Intercity Legends service is currently only available to a small number of users in Gurgaon and some areas of South Delhi, even though this service will undoubtedly operate in all of the nation’s major cities. Additionally, it is strikingly comparable to intercity services provided by specialized start-up websites like JustMyRoots and Tastes2plate.
A blog article claims that once you place the order, the restaurant prepares the food and then packages it in reusable and tamper-proof containers to protect it during air travel. Preservatives are not necessary because the food is preserved using “state-of-the-art mobile refrigeration equipment.”
After the meal is delivered to your door, you can reheat it in the microwave, air fried it, or pan-fry it. Goyal stated that every variety of dish has passed laboratory testing to guarantee that the flavor, texture, and scent of the meal are not compromised.
Legendary dishes will be delivered to you the very next day from all over India by utilizing Zomato’s extensive network of restaurant partners and delivery partners, in-depth knowledge of culinary technology, and insights into what our consumers enjoy, the blog post continued.
Given that India is a mosaic of various peoples and civilizations, which brings with it a diversity of cuisines, delicacies, and unique techniques of cooking, this service has the potential to be fantastic. Now, the question is whether Zomato, which has experienced its fair share of issues and stock price declines, can manage the logistics and turn the service into a “famous” one.